About
I've ordered boats, managed inventory, worked deals, and sat in as service manager at a multi-location marine dealership. I also grew up boating in Florida and ride the trails on four-wheelers and motorcycles. I know how a dealership operates, and I know what your buyer is looking at.
I've placed the orders, carried the inventory, worked the deals, and covered the service desk. I know what a floor plan costs you in July, and what a stack of unsold units does to a conversation with your OEM.
That's the part most website vendors are missing. You can't merchandise inventory you've never had to move. If someone has never watched a unit age past its margin, or fielded the call from a buyer whose boat wasn't ready, they're guessing at which decisions matter.
I'm also the buyer. I grew up boating in Florida, I'm on the lake every chance I get, and I ride the trails. So I know both ends of it — what has to be true operationally, and what makes someone pick up the phone about a unit instead of scrolling past it.
The technical half came after. I spent years around dealership technology and the same thing kept happening: good dealers with four vendors, none of whom talked to each other, and nobody accountable for whether the whole thing worked. So the model here is different — I take on a small number of dealers and go deep across website, inventory, phones, IT and marketing. Not because it's a bigger package, but because the leaks are almost always in the seams between those things, and you can't fix a seam you don't own.
That means I'm not for everyone. If you want the cheapest dealership website on the market, there are large companies built to give you exactly that, efficiently. If you want someone who knows which of your units are aging and has an opinion about it, that's this.
Ordering, inventory, deals, service. I've held those jobs, so we skip the part where I learn your business.
A short roster is the product, not a growth stage I'm trying to exit.
Your site, your domains, your data, your numbers. Leaving should always be possible.
Including the ones where the honest answer is that you don't need what I'd be selling.
Marine and powersports dealers anywhere in the US — often multi-location — who are past the point of wanting a website and want the operation around it to work. Usually somewhere between two and twenty employees on the sales side, growing, and tired of coordinating vendors.
Next step
No deck, no pitch deck follow-up sequence. I’ll go through your site, your inventory and where your leads actually end up, and you’ll get an honest read on whether there’s work worth doing.
What the call covers
