Client: Blackbeard Marine
Industry: Marine Retail
Location: Multiple U.S. locations including Oklahoma, Missouri, and Texas
Services Provided:

• Custom Website Development

• Integrated Inventory Management System

• Unified Phone System

• Comprehensive IT Infrastructure Support

⚓ The Challenge

Blackbeard Marine, a leading boat dealership with multiple locations across the Midwest, needed a robust digital overhaul. Their previous website was outdated, their inventory system lacked real-time visibility, and their phone and IT systems were fragmented across locations. To support aggressive growth and enhance customer experience, they turned to Dockline Digital.

🌊 The Solution

Dockline Digital delivered a fully integrated digital solution tailored to the marine dealership industry:

✅ Custom Website

We designed and developed a responsive, SEO-optimized website from the ground up — highlighting Blackbeard Marine’s diverse inventory, financing options, service offerings, and multiple locations. The new design emphasized performance, usability, and strong lead conversion features.

✅ Inventory Manager

We built a centralized, easy-to-use inventory management system that synchronized with third-party platforms and supported automated updates, filtering by location, and custom tagging (e.g., new, consigned, sale). This drastically reduced manual entry and ensured listings were always up to date.

✅ Phone System

Dockline Digital implemented a VoIP-based phone system that unified all Blackbeard Marine locations under one umbrella. Features included call routing, call tracking, voicemail-to-email, and real-time analytics — giving the sales and service teams greater control and insight across departments.

✅ IT Infrastructure

Our team upgraded core IT systems across the business, including secure networking, point-of-sale device support, email services, and cloud-based collaboration tools. We provided ongoing remote support and custom automation to streamline workflows across sales, service, and marketing.

⚓ The Results

• 20% increase in website leads within the first three months

• Significant reduction in inventory errors and listing lag time

• Improved customer communication via streamlined phone routing and voicemail management

• More reliable IT systems with reduced downtime and responsive remote support

• Stronger brand presence with a clean, mobile-friendly site reflecting the quality of the boats they sell

🧭 Conclusion

Blackbeard Marine’s partnership with Dockline Digital resulted in a comprehensive digital transformation that improved operations, boosted online engagement, and laid the foundation for scalable growth.

“Dockline Digital didn’t just build us a new website—they helped us modernize how we run our business. From our inventory to our phones and IT, everything is finally connected and easy to manage.”
— Clint Stoffells – Principal